In the Beginning

Selling information has been around since the beginning of time. Information has become much more prevalent in our current e-generation. With so much information at our fingertips, what trouble could anyone have finding out virtually anything? To Google for the answers.

Google cats. What? 134 million hits! So, people like cats. The point is, only a small subset of that 134 million is actually useful information, and an even smaller subset is relevant.

What’s the difference? Relevant information is information you are likely to actually see. How many people are going to look though all 134 million pages? None, it’s not possible, human life spans being what they are. The real question is, how many people are going to look past the first result, or even the first page of results? Only a very small percentage of searchers.

So, the only really relevant hits are those displayed on the first page. And what determines which pages get high rankings? Two major criteria: how popular the site is and how much they pay for advertising.

So as you see, usefulness itself is not part of the criteria that determines what sites you will actually see when you Google for something. Why waste your time sifting through millions of useless, repetitive sites when we have already scoured both the internet and real life sources to create the most detailed and comprehensive set of information ever seen?

We strive to fulfill a need, the need of people to have not just information, but accurate useful information. We strive to bring you the most detailed guides possible, guides to living, guides to shopping, gardening, planning, money, life, the universe, and, well, everything useful.